How to Use Site-First SEO Data to Improve Website Content
Site-First SEO is more than just a scanner; it’s a decision-making tool. The plugin collects key on-site SEO data and puts it in one place so you can make changes that matter.
Here’s how to turn that data into results.
1. Start with the Site Health Dashboard
Why it matters
The dashboard gives you a “big picture” view of your site’s SEO readiness. Fixing high-impact issues here helps every page.
What to look for
- Low-scoring pages in the Content Score list
- Large numbers of missing titles, meta descriptions, or H1 tags
- Broken links and 404 errors
Action steps
- Click into each flagged page from the list to see the reason for the low score
- Correct missing or duplicate titles and headings first
- Resolve broken links by updating them or adding redirects
2. Use the Content Score to Prioritize Work
Why it matters
Not all pages are equally important. The Content Score helps you focus on pages with the most room for improvement.
What to look for
- Pages with a “C” or lower
- Pages that drive traffic but have low scores
- High-value pages (like services or product pages) with structural issues
Action steps
- For low-score pages, open the detail view to see exactly what’s missing
- Start with fixes that are easy and have high SEO value (titles, meta, headings, alt text)
- Track the score after making changes to see improvement
3. Fix Title and Meta Issues for Better Click-Through Rates
Why it matters
Your title and meta description are your ad copy in search results. Strong, clear, and keyword-rich entries get more clicks.
What to look for
- Titles that are too short, too long, or duplicate another page
- Meta descriptions that are missing or repeated
- Titles without primary keywords
Action steps
- Use the Title and Meta Editor to fix issues directly from the dashboard
- Preview the result in the SERP Snippet Lab to ensure it fits and reads well
- Include action words and clear benefits
4. Improve Readability and Heading Structure
Why it matters
Well-structured content helps both readers and search engines understand your topic.
What to look for
- Missing or multiple H1 tags
- Skipped heading levels (e.g., jumping from H1 to H3)
- Long blocks of text without breaks
Action steps
- Ensure each page has a single, keyword-relevant H1
- Use H2s for section headings and H3s for sub-points
- Break up long paragraphs and add bullet points where possible
5. Add and Optimize Internal Links
Why it matters
Internal links guide visitors deeper into your site and help search engines understand relationships between pages.
What to look for
- Orphaned pages (no internal links pointing to them)
- Pages that mention a topic but don’t link to related content
- Overuse of generic anchor text like “click here”
Action steps
- Use Internal Link Opportunities to find suggested links
- Update existing content to link to new or related articles
- Use descriptive anchor text that includes target keywords
6. Fix Broken Links and Redirect Old URLs
Why it matters
Broken links waste visitor time and hurt SEO. Redirects preserve link equity when URLs change.
What to look for
- 4xx and 5xx errors in the Broken Link Finder
- 404s in the log that have high hit counts or valuable referring URLs
Action steps
- Update links to point to the correct URLs
- Use Simple Redirects (Free) or Rules Engine (PRO) to redirect old URLs
- Where content is gone for good, use a 410 status (PRO)
7. Optimize Images for SEO and Speed
Why it matters
Images without alt text or with large file sizes slow your site and waste ranking potential.
What to look for
- Images missing alt text
- Oversized files flagged in the Image Audit
- Duplicate alt text across different images
Action steps
- Add concise, keyword-rich alt text that describes the image
- Compress oversized files before uploading
- Use unique alt text for each image
8. Review Schema and Local Information (PRO)
Why it matters
Schema markup enhances your search listings with rich snippets. Local schema boosts visibility for nearby customers.
What to look for
- Missing or incomplete schema for articles, products, FAQs, etc.
- Inconsistent business name, address, and phone number across pages
Action steps
- Use the Schema Builder to add relevant markup
- Double-check NAP (Name, Address, Phone) consistency for local SEO
- Test markup with Google’s Rich Results Test
9. Monitor Changes Over Time
Why it matters
SEO is a process. Tracking your changes ensures you know what’s working.
What to look for
- Pages where Content Score has improved
- Declines in 404 hits or broken links
- Increases in internal link counts
Action steps
- Check the Change Log after edits to confirm fixes
- Review the dashboard monthly to spot new issues early
- If using PRO, schedule reports for stakeholders
10. Build an Ongoing Improvement Routine
Why it matters
SEO benefits compound over time. A consistent process ensures steady progress.
Suggested routine
- Weekly: Fix any new 404s or broken links; review the 5 lowest-score pages
- Monthly: Audit top 10 pages by traffic for new opportunities
- Quarterly: Review schema, sitemap, and sitewide health
Pro Tip: Treat Site-First SEO’s reports as a “to-do list.” Start with issues that impact both users and search engines, then move to enhancements like schema, internal linking, and content expansion.
Start for Free today;
fix your biggest SEO blockers in minutes.
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Getting started
- Install Site-First SEO from the WordPress repository.
- Open SEO → Dashboard; run your first scan; fix the top issues.
- When you need deeper automation and reports, activate PRO with your license key.