A privacy-first, on-site SEO toolkit for WordPress
Site-First SEO helps you improve the parts of search visibility you can control inside WordPress: titles, meta descriptions, indexation, schema, internal links, redirects, sitemaps, AI-readiness signals, local SEO details, and bot activity.
It works from your own WordPress content and server-side signals. No Google API key is required. No third-party SEO crawler is required. You can start with the free plugin, then upgrade to PRO when you want faster review workflows, better prioritization, and stronger reporting tools.
What Site-First SEO does
Site-First SEO brings practical on-site SEO tasks into one WordPress workspace.
Use it to find missing or weak metadata, check heading and image issues, review internal links, manage redirects, monitor 404s, configure schema, generate sitemaps, serve robots.txt and llms.txt, track visits, and understand which automated crawlers are requesting your site.
The plugin is designed for site owners, consultants, and agencies who want useful SEO diagnostics without turning every task into another subscription or remote dashboard.
How it works
- Site-First SEO reads your public WordPress content, metadata, links, images, status signals, and plugin settings.
- It turns that information into focused views for titles, descriptions, headings, images, links, indexability, content health, redirects, schema, and AI readiness.
- You fix issues directly inside WordPress using purpose-built tools instead of hopping between plugins.
- You keep only the modules you need enabled, so each site can stay lean.
Who it is for
Site-First SEO is a good fit for:
- Local businesses that need clean local/entity schema, service pages, sitemaps, and metadata.
- Site owners who want a private, API-free SEO workbench inside WordPress.
- Content-heavy sites that need help with aging content, internal links, author trust, and answer-friendly structure.
- Agencies and consultants who want repeatable workflows for audits, redirect cleanup, metadata review, and client reporting.
- Developers who want staging-friendly SEO checks without depending on external crawlers.
What makes Site-First SEO different
Privacy-first by design
Site-First SEO does its work inside WordPress. It is built around local content, local logs, local settings, and local actions. That makes it useful on production sites, staging sites, private builds, and client environments where external SEO tools are not always available or appropriate.
Built for action
The plugin is organized around real SEO tasks: edit snippets, check indexability, improve structure, add schema, repair broken URLs, monitor bots, and build internal links. The goal is not just to show issues. The goal is to help you fix them.
Traditional SEO plus AI readiness
Search is changing, but the fundamentals still matter. Site-First SEO combines classic on-site SEO checks with AI-readiness signals such as answer-friendly structure, schema clarity, crawl access, internal links, freshness, sitemaps, robots.txt, and llms.txt.
Modular controls
Every site is different. Site-First SEO lets you enable or disable major modules from one Settings screen, so you can keep the admin clean and avoid running tools you do not need.
Core features in Free
Dashboard
See a practical site-health overview with visits, SEO quick wins, content health signals, recent 404s, recent bot activity, traffic quality, and charts for title coverage, meta description coverage, indexability, and image alt text coverage.
Titles and Meta
Edit SEO titles, meta descriptions, noindex settings, canonical URLs, and page-level schema mode from one table. This is the everyday workflow for cleaning up search snippets and indexation signals across important posts and pages.
SERP Preview and Snippet Lab
Preview how a title and meta description may appear in search results while you edit. Use it to keep snippets clear, useful, and within practical length ranges.
Content Health
Review pages using common on-site signals such as title quality, meta description quality, headings, image alt text, internal links, indexation, and structured data.
Headings and Images
Audit heading structure and image alt text. Site-First SEO treats the WordPress post or page title as the expected H1, flags extra content H1s, and helps you find missing image alt attributes.
Links Overview
Review internal link counts and identify content that may be under-supported. This helps uncover pages that need more contextual links from related content.
AI Readiness
Score pages and site-level signals for answer-system readiness. The module looks at crawlability, extractability, schema/entity clarity, answer-friendly structure, freshness, internal links, sitemaps, robots.txt, and llms.txt support. It stays API-free and does not scrape Google results.
Indexation Monitor
Review noindex settings, canonical URLs, sitemap inclusion, and other signals that affect whether important content can be discovered and indexed.
Content Decay
Find older or lower-supported content that may need refreshing. This is useful for blogs, resource libraries, service pages, and sites where content quality changes over time.
Internal Link Manager
Find internal link opportunities, choose anchor text, insert approved links, and hide pages from future suggestions when they are not good link targets.
Local SEO Schema
Configure organization and LocalBusiness details, address, phone, service areas, opening hours, Google Business Profile URL, principal/founder information, services, software/tools, entity pages, ProfilePage schema, Article schema, FAQ schema, and breadcrumbs.
Native Schema Controls
Choose schema output from the WordPress posts list and the Titles and Meta screen. Available modes include the site default, Article, FAQ Page, Profile Page, and Disable schema.
Author Box
Add author information to posts using site-wide defaults and saved author profiles. Choose a default author profile, create up to three reusable profiles, and override the author box per post when needed.
Redirects and 404s
Log missing URLs, create redirects, review recent 404s, and block IPs that repeatedly hit missing URLs when the traffic looks abusive.
Visits Tracker
Track lightweight local visits and identify common AI and search crawlers such as GPTBot, PerplexityBot, ClaudeBot, and other bots.
Bot Block
Monitor suspicious automated traffic, common exploit probes, repeated paths, IP velocity, unusual methods, and crawler behavior. Start in Monitor Only mode, then use Soft Block or Hard Block when the logs show a clear reason.
Sitemaps
Generate clean post type and taxonomy sitemaps and choose which public post types should be included.
Robots.txt
Manage robots.txt directives from WordPress so crawl access matches your site strategy.
llms.txt
Serve a root-level Markdown overview for AI assistants and retrieval tools. Add a concise site summary, optional guidance, and a curated list of important public content.
UTM Builder
Create consistent campaign URLs from inside WordPress so marketing links stay organized.
Exports
Export useful SEO, link, image, redirect, and bot data for reporting, review, and maintenance workflows.
PRO features
Site-First SEO PRO includes the current free baseline and adds workflow tools for people who need to move through SEO cleanup faster.
PRO Priority Center
See high-impact redirect, snippet, and AI-readiness opportunities in one dashboard module. The Priority Center is designed to answer the practical question: what should I fix first?
Redirect Intelligence
Turn 404 history into a recovery queue. Redirect Intelligence groups missing URLs, scores them by hits, internal links, valuable referrers, crawler activity, and likely recovery value, then suggests possible destination pages.
One-click Redirect Recovery
Create redirects from high-confidence suggestions and clear resolved 404 noise from the same workflow.
Redirect Intelligence CSV
Export recovery data for your own review, maintenance records, or client reporting.
Bulk Meta Optimizer
Find missing, short, long, duplicate, and weak meta descriptions. Review current and suggested snippets in a SERP-style preview, apply selected fixes in batches, and work through larger sites more efficiently.
Snippet Locks
Protect approved meta descriptions from future batch edits. This is useful when a page has already been reviewed and you do not want it changed during the next cleanup pass.
PRO AI Readiness Workflow
Use a dedicated PRO view for low-scoring content, missing answer blocks, missing citations, weak internal links, question-led section opportunities, and recommended next actions.
License Management
Manage PRO activation from the plugin so the paid package stays connected to the licensing flow.
Free vs. PRO comparison
| Area | Free | PRO |
|---|---|---|
| Works without Google API keys | Yes | Yes |
| Privacy-first, on-site workflow | Yes | Yes |
| Dashboard | Core health, traffic, bot, and issue views | Includes PRO Priority Center |
| Titles and Meta | Yes | Yes |
| SERP previews | Yes | Yes |
| Content Health | Yes | Yes |
| Headings and Images | Yes | Yes |
| Links Overview | Yes | Yes |
| AI Readiness | Yes | Yes, plus dedicated PRO workflow views |
| Indexation Monitor | Yes | Yes |
| Content Decay | Yes | Yes |
| Internal Link Manager | Yes | Yes |
| Local SEO Schema | Yes | Yes |
| ProfilePage schema | Yes | Yes |
| Article, FAQ, and breadcrumb schema | Yes | Yes |
| Author Box profiles | Yes | Yes |
| Redirects and 404 logging | Yes | Yes |
| Redirect Intelligence | No | Yes |
| One-click redirect recovery | No | Yes |
| Redirect recovery CSV export | No | Yes |
| Bulk Meta Optimizer | No | Yes |
| Snippet locks | No | Yes |
| Visits Tracker | Yes | Yes |
| Bot Block | Yes | Yes |
| Sitemaps and robots.txt | Yes | Yes |
| llms.txt | Yes | Yes |
| UTM Builder | Yes | Yes |
| Module Controls | Yes | Yes |
| License management | No | Yes |
Recommended settings
After installing or updating, open Site-First SEO > Settings.
For most sites, keep the main modules enabled: Titles & Meta, Headings & Images, Links Overview, AI Readiness, Indexation Monitor, Content Decay, Internal Link Manager, Local SEO Schema, Sitemaps, Robots.txt, llms.txt, Redirects & 404s, Snippet Lab, UTM Builder, Bot Block, and Author Box.
Enable visit tracking if you want lightweight first-party visibility into human and bot traffic.
Enable 404 logging if you want to find broken URLs and recover missed traffic. This is especially important for PRO users because Redirect Intelligence needs 404 history to prioritize recovery opportunities.
Keep WordPress core sitemaps enabled for normal sites. Include public, indexable post types such as posts, pages, services, locations, and resources. Exclude thin, private, duplicate, or utility post types.
Configure Local SEO Schema with real business details. Add the business name, address, phone, service areas, opening hours, Google Business Profile URL, sameAs profiles, principal/founder details, services, and entity pages that match public content on the site.
Enable llms.txt and write a short plain-language site summary. Use optional notes only when they help an assistant understand the site. A maximum of 25 links is a good starting point for many small and midsize sites.
Start Bot Block in Monitor Only mode. Keep common exploit protection enabled. Allow verified search crawlers. Allow AI/GEO bots when you want answer systems and AI crawlers to access your public content. Use the rule simulator before switching to Soft Block or Hard Block.
Set up Author Box defaults if your posts need visible author trust signals. Fill out the saved author profiles first, then choose the default profile and override individual posts where needed.
Choosing your edition
Choose Free if you want a strong on-site SEO toolkit for one WordPress site. It gives you the essentials for metadata, schema, sitemaps, redirects, internal links, content health, AI readiness, llms.txt, visits, and bot visibility.
Choose PRO if you manage SEO work regularly. PRO is the better fit for agencies, consultants, active publishers, migration cleanup, larger sites, and anyone who wants a faster way to prioritize fixes, recover 404 traffic, clean up meta descriptions, and report progress.
Getting started
- Install Site-First SEO from the WordPress Plugin Directory.
- Open Site-First SEO in the WordPress dashboard.
- Review Settings and enable the modules your site needs.
- Configure Local SEO Schema, sitemaps, robots.txt, llms.txt, and Bot Block.
- Review the Dashboard, Titles and Meta, AI Readiness, Indexation Monitor, Redirects and 404s, and Bot Block screens.
- Upgrade to PRO when you want the Priority Center, Redirect Intelligence, Bulk Meta Optimizer, snippet locks, recovery exports, and license-managed professional workflows.
Start with Free. Upgrade when speed matters.
Site-First SEO FREE gives you a complete on-site SEO workbench inside WordPress.
Site-First SEO PRO gives you the workflow layer for faster prioritization, bulk cleanup, redirect recovery, and client-ready maintenance.
Start with Site-First SEO Free today;
fix your biggest SEO blockers in minutes.
Upgrade to PRO when you want
automation, schema, and reporting at scale.
Getting started
- Install First‑Site SEO from the WordPress repository.
- Open SEO → Dashboard; run your first scan; fix the top issues.
- When you need deeper automation and reports, activate PRO with your license key.